Who We Are
Welcome to Amazfit, a leading global smart wearables brand owned by Zepp Health (NYSE: ZEPP), a health technology company, dedicated to serving the wellness and fitness communities worldwide.
What We
Believe In
At Amazfit, we believe in the power of human potential and that limits are self-imposed. Everything we do, from AI-powered smartwatches and fitness trackers to comprehensive wellness services, is meticulously designed to empower you.
Our goal is to help you up your game in life and sports while prioritizing your well-being. Whether you're striving for peak fitness, excelling as a professional athlete, or simply embracing life's journey, Amazfit is a community united by the pursuit of reaching our greatest potential.
Our tagline, "Up Your Game" celebrates our ethos of encouraging everyone to break barriers and exceed expectations.
What We Are
Passionate About
Design
With outstanding craftsmanship, the Amazfit smartwatches meticulous design process ensures that every feature is optimized for various fitness levels, health goals, and lifestyles and we are honored to receive iF Design and Red Dot Design Awards for exceptional style and functionality.
Health & Technology
Our products are built from the ground up with a singular focus on wellness and fitness. We develop every component - from the chipset and biosensors to the operating system, algorithms, apps, and the device itself - to better serve your wellness and fitness needs.
By placing health at the core of our products, rather than treating it as a mere byproduct of other accessories, we ensure that our users receive the most dedicated and comprehensive support for their fitness journeys.
An AI-powered health management platform that delivers cloud-based 24/7 actionable insights and guidance to help users attain their fitness and wellness goals.
Our Values
Inclusivity
We strive to create products that are accessible and beneficial to everyone, regardless of their fitness level or lifestyle.
Your Privacy
We prioritize your privacy and are committed to protecting your personal data. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected. We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.
A Better Planet
We are dedicated to sustainability and making a positive impact on the environment, from partnering with non-profit organizations to developing envrionmentally product packaging.
What We Offer
Our Product Series
At Amazfit, we lead, champion, and celebrate the athlete in all of us - whether you're a professional, an aspiring competitor, or someone who stays active doing what they love. Our smart wearables and services are designed to help you live an active and fitness-forward lifestyle, empowering you to make today better than yesterday and tomorrow better than today, and ultimately take control of your well-being.
Lifestyle Series
Experience smartwatches designed for any lifestyle, combining fashionable design with cutting-edge technology. This flagship series is your perfect smart partner for everyday life, health, and fitness.
Performance Series
Empower yourself to unleash your inner athlete. This series utilizes advanced positioning and sports tracking technologies, along with AI-powered training guidance tailored to each user, helping you achieve peak performance.
Adventure Series
Built for bold outdoor explorers, this series features military-grade toughness and accurate GPS tracking. Whether you're in hot deserts, polar glaciers, or deep waters, the Adventure Series is designed to help you conquer the harshest environments.
Essential Series
This series makes the first steps into smart health and fitness attainable for everyone. Offering compact and intuitive smart wearables, this series makes it easy to start your wellness journey.
Our Technology Offer
Privacy and Data
At Amazfit, customer trust is our top priority and maintaining it is an ongoing commitment. We developed our powerful Zepp Operating System to accurately collect your data, keep it safe and protected.
We don't sell your data; user data is safely stored on the cloud and protected by advanced security measures. When shopping for Amazfit on Amazon, all the data is stored by Amazon Web Services (AWS) using AWS's cloud infrastructure in the US.